An illustrative scenario showing how we'd approach this challenge in Ecommerce & Retail — not a claim about a specific past client.
Hundreds of SKUs carry generic, inconsistent descriptions written by different people over several years. There's no email lifecycle program capturing existing traffic, and Google Shopping feed errors are quietly suppressing visibility on the best-margin products without anyone noticing.
Catalog content problems compound silently. A single missing GTIN or mismatched category doesn't just hurt one listing, it can suppress feed approval for adjacent products too. Feed health is diagnosed before any content rewrite begins, since rewriting descriptions on a broken feed wastes the work.
Full feed health check across Google Merchant Center and any marketplace channels in use.
Resolve rejections and warnings suppressing visibility on the highest-margin SKUs first.
Generate and human-review descriptions catalog-wide, prioritized by revenue contribution.
Launch an Email Growth Engine in parallel so current visitors aren't leaving without ever being captured.
AI for Commerce, Marketing & Email, Digital Commerce
4–6 weeks for initial catalog and feed fixes