Fractional CMO leadership for companies that need senior strategic direction — prioritizing channels, holding execution accountable, and connecting every activity back to pipeline — without carrying a full-time executive salary.
They fail from lack of prioritization — budget spread across too many channels, no single owner accountable for pipeline, vendors executing tactics with no one connecting them to revenue.
One senior operator sets the priority, directs your team or agencies on exactly what to execute and why, and reviews results against revenue every week.
Weekly strategic direction and full marketing oversight.
Launch sequencing for new products, segments, or geographies.
Pipeline reporting, forecasting, and CRM-to-revenue alignment.
A structured review of every current channel against CAC and pipeline contribution.
Mapping the real path from first touch to closed revenue, and fixing the drop-off points.
Positioning and pricing structure aligned to how your market actually buys.
A standing call reviewing pipeline, channel performance, and the single next priority.
Clear direction on where budget and attention go this month.
Direct briefs and review of your internal team or existing vendors.
A dashboard tracking pipeline and CAC — not vanity metrics.
Messaging and sequencing for new offers, segments, or geographies.
Direct access between calls for fast decisions.