Capability 03 — USA · UK · MENA

Marketing, SEO &
Email That Converts

SEO, paid media, analytics, and email marketing unified under one measurable strategy — sized right whether you're a small business sending your first campaign or an enterprise running paid media across five channels.

ALZ / 01 — Email Marketing for Small & Mid-Sized Businesses

Built specifically for growing US and UK businesses.

Most email marketing advice is written for enterprise teams with a martech budget. This is built for businesses that need results fast, without hiring an internal marketing department.

Welcome & Lifecycle Sequences

Automated emails triggered by signups, purchases, and abandoned carts — working while you sleep.

Promotional Campaigns

Offer-led sends written to convert, with subject lines and timing tested against open and click data.

List Health & Compliance

Proper opt-in handling, unsubscribe management, and full CAN-SPAM / UK PECR compliance built in from day one.

Segmentation & Personalization

Sending the right message to the right segment instead of one blast to your entire list.

Platform Setup

Klaviyo, Mailchimp, ActiveCampaign, or Brevo — configured properly, not just switched on.

Deliverability Monitoring

Authentication (SPF/DKIM/DMARC) and sender reputation monitoring so campaigns land in the inbox.

ALZ / 02 — Search & Content

01

Technical SEO

Site architecture, indexing, and Core Web Vitals fixes that unblock rankings.

02

Enterprise & Local SEO

Multi-location and multi-market SEO, including Google Business Profile management.

03

Content & SEO Strategy

Content built around real search intent, not keyword volume alone.

ALZ / 03 — Paid Media Platforms

Google Ads

Search, Shopping & PMax

Search, Performance Max, Display, and YouTube campaigns managed against CAC.

Meta Ads

Facebook & Instagram

Full-funnel campaigns from awareness through retargeting.

LinkedIn Ads

B2B Targeting

Job-title and company-level targeting for enterprise and B2B offers.

TikTok & Pinterest

Emerging Channels

Creative-led campaigns for consumer and DTC brands.

Amazon & Microsoft Ads

Marketplace & Search

Sponsored Products, DSP, and Bing/Microsoft search coverage.

GA4 & Power BI

Analytics & Reporting

Dashboards tied to pipeline and revenue, not channel vanity metrics.

Next Step

See pricing tiers, or talk it through first.