An illustrative scenario showing how we'd approach this challenge in Hospitality & Travel — not a claim about a specific past client.
Guests consistently leave happy in person, but the Google Business Profile hasn't been updated in over a year, reviews go unanswered for weeks at a time, and competitors with objectively worse service dominate local map pack results.
Local map ranking rewards prominence and activity signals as much as review score itself. A property with a 4.3 rating and constant recent activity frequently outranks a 4.8-rated competitor that looks dormant to the algorithm.
Correct categories, attributes, and photos on the Google Business Profile.
Deploy an automated post-stay review request triggered from the booking or PMS system.
Respond to every incoming review, positive or negative, within a defined SLA.
Track ranking position and review velocity monthly against the competitive set.
Local SEO & Reputation Management
3–5 weeks for profile and citation fixes